Sherry

Sherry’s guiding aim is to create effective, inspirational design and communications work for our clients that makes a real difference to their staff, their products and their audiences. To break it down, our work covers the following;

Brand identity

Superficial creative solutions can sometimes masquerade as good brand identity design – but this is often design for its own sake, rather than the very best and most appropriate design for your brand.

We are brand specialists who take a more in-depth approach to each project. We always start with a strategic framework, determining the role of the brand and what it has to signify, deliver and to whom. This is applied through a rigorous process of engagement with all stakeholders – and ensures the identity our talented designers ultimately create truly reflects the values and integrity of your organisation, product or campaign.

We develop the visual identity of brands including logotype, visual language and brand look and feel, through to creating brand guidelines for on and offline environments. Evaluating brands and conducting competitor analysis to define brand architecture and positioning. Brand perception studies can also inform the creation of a brand proposition and core message. Once we get to know a client and understand their business we can truly help them to communicate their offering to their audience better.

Amongst other things we have helped our customers; position themselves for change and future growth; distinguish themselves and their products in the crowded marketplace; signal a change of emphasis and direction in their offering; apply their brands more effectively and consistently across their channels and successfully move their organisations forward.

Digital communications

Digital media are ever more central to modern brands and businesses. They can deliver key services, support operations, and strengthen communications. They can reshape everything you do – if that’s what you want. With the advent of new and constantly evolving digital technologies, stakeholders and customers are now consuming information in very different ways. They expect to be able to access the organisations and information they need and want, whenever they want them and wherever they are. We help our clients navigate through this environment by creating more compelling and effective ways to engage audiences and deliver information that is current, relevant and accessible; from website design and development to video production, from intranet design to e-commerce.

Sounds great doesn’t it? Well yes, but it means nothing if your online and offline offerings don’t work together. We develop integrated communications for digital technology that are designed with the medium in mind, but also blend fully with ‘offline’ activity and don’t drown the core proposition in a sea of technology.

We help our clients define and express themselves online. We know arriving at the right solution demands understanding brands, audiences and creative design as well as the technology. We work collaboratively with our clients to refine the strategy, define the framework, design and implement the solution and monitor the outcome.

We tackle digital projects as much from a user perspective as from a technical angle to ensure our sites and digital solutions are intuitive and visually engaging as well as technically sound, functional and accessible. Sherry’s work aligns web user needs with business objectives to produce intelligent, interactive dashboards or, if you want something a little snappier: we do all the thinking, so visitors to your website don’t have to. We create coherent online solutions that let people find what they want quickly and easily, without fuss. But to design, build and maintain something this simple takes complex skills, from logical information architecture to accessibility expertise. Whether you’d like us to transform a static ‘brochure website’ into an engaging, interactive business tool, prune and refresh a sprawling site, create a video presentation or design a new intranet that will invigorate your workforce, our team produces dynamic, high-impact digital communications solutions.

Click here to see our digital work and here to view some of our recent website projects.

Print and information design

We produce literature that’s designed to communicate the message in mind to the desired audience effectively. Easy really isn’t it? Careful though, looks can be deceptive. Design is at the core of the services we offer and we never forget that relentlessly striving to deliver creativity is what our clients come back to us for. We’ve designed brochures, annual and statistical reports, leaflets, posters, campaign collateral, business plans – all with forensic attention to detail, dynamic art direction and a creative core. We put enormous effort into every facet of the design and production of these elements so that the end result does in fact, look easy. Though endlessly motivated by our over-riding desire to create unique and remarkable results, we do temper the magic with some logic – our thorough understanding of print processes means that we can achieve highly relevant communications that are produced to the highest possible production standards at economical rates.

So, we’re rightly proud of our track record for excellence in this field. We’re prouder still of the fact that our clients keep coming back to us for their design work – with some relationships stretching back over 10 years – safe in the knowledge that we will continue to generate fresh ideas and relevant designs, across every print format. And they’re right – we will.

Click here to see our print work examples and here to view some of our recent information design projects.