Sherry

Today it’s not easy to get a message across. So many campaigns end up lost in a sea of ads, viral emails or social media campaigns. If you want to get your message through, you need to surprise and get people’s attention. That’s how this action street marketing campaign (sorry is in Spanish) has captivated my attention.

A bunch of actors stop random people in the street and pretend to know them, asking things like ‘Hello! What are the chances! How are you? I didn’t know you lived here’. People react with ‘Sorry, I can’t remember you’. Then the actors say tell them not to worry, and hands a card over that says ‘This is how a person with Alzheimer feels’. I love seeing brilliant street marketing ideas, well done to Tiempo BBDO in Madrid for this fantastic work.