The Office for National Statistics (ONS) manages and runs the census in England and Wales and the next one is in 2011. We won a competitive pitch to design diverse communication activities to promote the 2011 Census to black and ethic minority groups in the UK. The first stage of the project was to create communications materials for a large scale rehearsal. Commissioning a series of photo shoots we have developed an accessible style that fits within the over-arching brand identity but talks directly to the hard to reach audiences we are targetting. Now onto the real thing…
