The Copyright Licensing Agency (CLA) licenses organisations for photocopying and scanning from magazines, books and journals. They needed a strong, modern identity that better reflected their work in protecting intellectual property and an enhanced visual platform to give their communications tools a new lease of life. With a metaphorical nod to copying, we created a logo that is modern and dynamic yet still welcoming. Since its launch, the overarching identity has been applied to all CLA’s communications literature including licence information material, application forms and advertisements as well as all online, promotional and compliance materials.
