When CLA needed a new look and feel for their schools materials, we decided it was time to empower the teachers a little more, and identify their role as champions of rightsowners’ work. We also needed to explain that having a licence gives teachers more freedom in choosing educational support material.
Enter, the copyright superheroes! Keeping true to the CLA corporate colour suite of clean red and white was important, but we chose a typeface with a little more personality, and created two new superhero copyright defenders to tell the story and emphasise the message.
