The Greater Norwich Development Partnership (GNDP) is tasked with delivering more than 40,000 homes in the next 15 years. Sherry created a unifying visual identity for the partnership to give them a stronger presence when communicating with local residents and making the case for Government funding. The identity was showcased on the group’s Joint Core Strategy (JCS) publications; key components of the Local Development Framework.
We created a lively visual environment for the brand with politically-neutral purple as it’s primary colour and a vibrant set of secondary colours to support it.
Using the styling as a platform we created engaging and accessible JCS publications that allowed them to put their case effectively.
