Sherry have been working with Kick It Out, football’s equality and inclusion campaign, to create their annual review of the 2010/11 season. In December 2011 we were asked by Kick It Out to develop a new look and feel for the publication to push it further and develop a visual language that would help them engage and communicate with their growing audiences. As a part of that work we developed a series of fluid graphic lines that weave through the imagery in the document – a metaphor for Kick It Out’s work that runs through the core of the sport.
Throughout the document we wanted to emphasis the testimonials that Kick It Out have received from supporters, ambassadors, community leaders and players. These quotes are the tangible evidence of the difference that Kick It Out are making at the heart of the game in positively educating and raising awareness.
