Working closely with Arts Council England Sherry created the brand identity and communications strategy for living places – an alliance of public bodies which has been set up to help create thriving, vibrant communities through culture and sport. This work involved lengthy consultation with all the cultural partners to build up the detailed picture of the joint agreement, its work, aims and ambitions. Armed with this in-depth knowledge of the alliance and its purpose we created our visual identity brief, initially devising the new name and strapline which in turn lead into our design for the new corporate marque.
