The Nottingham cultural partnership represents the breadth and excellence of the city’s cultural offer. The members have a track record of bringing high quality content and entertainment to people from Nottingham and the surrounding area. Sherry was commissioned to develop an over-arching, distinctive and sophisticated cultural brand and innovative marketing campaign. We started where we always do – with research. We took a close look at the city, its heritage, the cultural offers and the people. We found that all had one thing in common – a kind of spirit. A spirit of creativity, innovation, rebellion and artistic endeavour. We have now developed a fluid, layered identity system that will allow the partnership to target sections of their audiences with appropriate streams of content. The identity has now been launched and the new website and marketing campaign will be ready soon. You’ll see it here when it is.
