Once we had developed the overarching identity for a scheme to help publishers communicate their copyright policy, Sherry was tasked with how best to communicate the benefits of the programme to publishers. The whatcanIdowiththiscontent website enables publishers to create a bespoke package of copyright terms for their content. Launching at the 2011 Frankfurt Book Fair the logo was well received by the publishing community and further activity to spread the word about the scheme is now being planned.
