The Association of Corporate Treasurers
The Association of Corporate Treasurers (ACT) are the chartered professional body for treasury.
They educate and support treasurers around the world – setting the standards and leading the way in treasury excellence.
CLIENT
INDUSTRY
Finance, Treasury, Associations
SERVICES
Brand and digital design, event branding and marcomms
The challenge
ACT approached Sherry Design to create a new brand strategy and identity to more accurately reflect their work and better connect with their varied audiences.
As a member organsiation this was especially challenging as audiences varied greatly and all needed inspiring in different ways and with targeted messaging.
How we helped
Through an extensive strategy, brand and comms creation process we were able to bring all of their different business units - ranging from publications, policy and technical advice, membership, qualifications, training and events – into a unified family with clear and inspiring visual impact.
Since then, we have been able to bring the brand to life across events, campaigns and digital platforms – the full breadth of member-comms.
The ACT’s new brand positioning as the ‘authentic voice of the treasury profession’ places them squarely as the primary source for advice, education and support for treasury professionals throughout their careers.
“Sherry has impressed us time and again with the work they have produced for us. Our vibrant brand identity has given the organisation new confidence as well as a practical toolkit for on-going campaigns.”
Association of Corporate Treasurers
Find out more about our work with member organisations
Drop us an email here and we’ll be in touch.
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